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To celebrate the arrival of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting partnership is underway. Pokémon's creators and the Natural History Museum are opening a pop-up shop featuring special items. Fans will find products like stationery, plushes, and artwork all inspired by the museum's aesthetic. The big draw, however, is a specially made Pikachu card, given as a free bonus for the pop-up. The store is scheduled from the physical location to its web counterpart between late January and mid-April.

Pokécology Behind the Partnership

Pokécology: An Illustrated Guide to Pokémon Ecology represents a highly anticipated tome filled with beautiful illustrations depicting Pokémon in their natural habitats. It's essentially is the kind of research a Pokémon Professor might publish after trainers submit their data, alternatively a naturalist's journal could have sketched if the Galapagos teemed with flying-types instead of birds. A key appeal lies in the book's serious approach, presenting Pokémon as worthy of subject for inquiry. Author Yoshinari Yonehara together with illustrator Chihiro Kinoshita each possess doctorate degrees in animal behavior and ecology.

What Makes This Promo Card Stand Out

The company regularly for The Pokémon Company to release promos for big events and crossover partnerships. A lot such collector items often feature the famous electric rodent that acts as the series face. The factor setting this latest museum card however, is the unusually large size. Although precise specs were not publicly disclosed, availability is guaranteed to be strictly limited, with fans limited to just one card with each transaction.

Curbing Speculator Interest

According to an official announcement, a portion of the merchandise may also be available beyond the institution itself. But, a wider release will only be specific stores in the UK. Critically, collectors cannot purchase the card through the official web shop. Although reseller interest is a given, it appears they're going to have a difficult time stockpiling large numbers on this occasion. If you're unable to attend, consider an alternative like fossil-themed display coming to Chicago in the coming months.

"All profits from purchases made in the museum store and from its online store, including Pokémon products, support the Natural History Museum’s charitable mission. This includes the research of hundreds of researchers dedicated to conducting studies and finding solutions to the planetary emergency," the statement notes.