The Coach's Fatal Error? Challenging The Executives and the Unassailable Executive Tier

Itbecame clear Ruben Amorim could survive losing against lower-league opposition. Survive an important European final versus one of the worst Spurs sides for many years. He could survive losing at home against domestic rivals, a lowly league position, an unwavering system, squandering the team's best homegrown talent, the 32% win rate, calling the squad the worst the club has ever seen. Yet, there existed a single opponent against whom Ruben Amorim was not permitted to dance. You come at the sporting director, and you best not miss.

Regrettably, similar to numerous top-flight right-back in Blackburn’s title-winning 1994-95 season, Amorim came at Jason Wilcox and seems to have missed. The most casual observer can see the irony here: a coach who often railed his squad for failing in individual battles crumbling when confronted by the intense pressure and formidable presence of a the Premier League’s most intimidating football executives.

And frankly, this entire bruising episode seems to paint Jason Wilcox in a different perspective. Perhaps it might have been tempting, based on his brief stint in a similar role at Southampton, to regard Jason Wilcox as merely a drudge within the club's structure: an individual whose appointment was due largely to his friendship with ex-colleague a fellow executive rather than any demonstrable skill. How mistaken everyone was. By masterfully outsmarting the club's celebrated manager, as he outmanoeuvred the unfortunate Dan Ashworth before him, he has proved himself as one of football's strategic masterminds: a strategic mind of which the club's mid-table rivals are now rightly wary.

A Tactical Clash Regarding Formation & Ideology

To illustrate, this was the director who having been part of the hierarchy that appointed the rigid 3-4-3 advocate the coach originally, played a key role in trying to persuade Amorim to ditch his beloved formation. Unsurprisingly, these entreaties met a certain resistance. However, such directives carry more weight when delivered by a man of a man the unimpeachable soccer background he possesses, holder of international appearances and a role in a championship team decades past.

Perhaps in time he might agree to explain his thought processes publicly. Perhaps at some point he might be asked regarding why the coach is walking away with a full payout, without any compensation reduction clause in place. The director speaks rarely in public, for excellent reasons. The true intellectuals of this sport – men like him – function at a level exceeding our prosaic understanding. If he ever did speak, most likely all we would hear is a series of ultrasonic blips and complex calculations. Wanting is not the same as being prepared to receive.

The INEOS chief allegedly proposed using the winger in a defensive role.
Sir Jim Ratcliffe has allegedly proposed playing Bryan Mbeumo at right wing-back. Photograph: Getty Images

An Ultimate Authority Behind Command

Naturally, in training our focus on the sporting director we are obscuring the true genius behind the modern United throne. The director is, in reality, simply carrying out the directives of his line manager the billionaire owner, who privately has emphasized his desire for a four-man defense. It is reported, Ratcliffe has also proposed deploying the forward in a wing-back role. Ratcliffe is keen for the club to embrace analytics and analytics. According to ESPN, in an executive meeting soon after his investment, he declared that the team's approach of play “will be decided by this group”.

Ultimately, Sir Jim is a specialist in these intricate football matters, drawing from his previous experience in petrochemicals and yachting. Above all he remains incredibly rich, and as we all know, the wealthy are superior: more insightful, more wise, more tactically astute, fundamentally superior. Whom else would you trust to manage a strategic plan of cost-cutting, the construction of a new stadium that looks similar to an abstract design, the acquisition of Benjamin Sesko?

A New Soccer Hierarchy: Directors Above Managers

This is a trend we are increasingly seeing in top-tier of the game. Historically, teams mistakenly delegated major sporting choices to low-level employees like managers, talent spotters – players themselves. Perhaps it was once feasible for an up-and-coming, visionary coach with ideas and energy to join a club and see their vision supported to fruition. Yet how many companies have these guys set up? What number of mass redundancies have they overseen? Far preferable to invest the real power where it rightly belongs: the leadership tier, the casually dressed executives, the individuals with impressive LinkedIn profiles. It is wiser to decide the strategy by the directors and hire someone who will adapt their offering to suit. If coaches were formerly chefs, they have become more akin to Deliveroo drivers: not creating the food, but still finally accountable if it arrives poorly or leaks out to meet standards.

In the meantime, their job has become less about crafting the philosophy and more about marketing it: the receptionist of the operation, the public face for a club they have minimal power to influence. A coach at Chelsea leads a team of literal children into Europe and secures two medium-sized trophies, and effectively is dismissed for talking. Wilfried Nancy sees his standing damaged whereas the people who hired him live to blunder another day.

A Modern Corporate Football: Responsibility for the Few

And perhaps on some microcosmic level this is simply neoliberalism at work: the elevation of a privileged elite who can never be wrong, whose choices remain untouchable, whose mistakes can invariably be sacked away without justification. Appoint the 3-4-3 coach only to dismiss them for using too much 3-4-3. Hire the process guy and later bin them for requiring excessive time. And most importantly show gratitude; for your modest increases in ticket costs, for the latest player acquisitions, for the reality that the adults – regardless of their expertise – are in charge.

John Price
John Price

Wildlife biologist and photographer specializing in sloth behavior and rainforest ecosystems, with over a decade of field research experience.